Swim’n Play requested a visual upgrade of the brand which included a new logo.
My goal was to keep some connection to the old version, by keeping the splash from the original logo and give it a more modern visual.
On top of this image it’s the old Swim’n Play logo created in 70’s. Below, there’s some of artwork I presented with the final approved logo on the bottom.
Other logos for the pool industry.
Campground logo.
Pool accessories logo.