Growing up in a family of artists, a pencil was never too far. Since making cartoon books to sell my brothers at a very young age, to designing my own typefaces, creating things was always a part of who I am.
Professionally, my background includes extensive experience in print and digital design in B2B and retail. The last several years my background has been dedicated to the outdoor recreation markets.
During my passage through Swim’n Play (above ground pool manufacturer) I had the opportunity to re- brand the company by updating and modernizing their image, managing all promotional and instructional materials, as well as creating their website and online store.
I also took on myself to design many pool wall patterns which became top sellers in the industry.
Eventually, while designing and preparing booths for trade shows, I got involved in international sales where my language skills came to play.
Presently, my work has been centered in the digital aspect of outdoor recreation retail business with focus on website designing and maintenance, online store management, social media and email marketing.
I am open to different scenarios for employment or freelance. If you are interested in my abilities, please reach out!